Digital advertising has now evolved. The beginning of digital advertising is still as simple as a static image that appears at the top of the website. Digital advertising has become a part of everyday internet life. For those of you who might have just entered the world of marketing might be a little confused in understanding the various examples of digital advertising available. You also have to determine what digital type will be used to advertise the business. Creating advertisements can be a challenge, but it can also be very easy with the right platform. If you still need to understand many things about digital advertising examples, here will be discussed what types and examples of digital advertising and when is the right time to use it. Come on, right away, here are the types and examples of digital advertising that you need to know!
Search Engine Marketing
SEM or Search Engine Marketing is one type of digital marketing that includes PPC or Pay Per Click advertising. PPC ads allow you to create your own custom ads, set a budget, and see metrics after active ads run. In PPC, there are two types of ads that you can run on search engines like Google, namely search ads and display ads. Search ads appear when users type keywords or keywords into search engines. This ad will be very strong when it appears in search engines because it is likely that potential customers who are searching for these keywords will see the ad you installed. People who find your search ad are people who are looking for your product or similar goods and services. So, the ads that you install will not be seen by someone who has never heard of your product or service.
Display Ad (Display Ads)
Display ads are ads that appear on other websites. Potential customers who see a display ad will be targeted after searching for a product or service or happen to enter the website that contains the ad. Usually, when using display ads, marketers will market to people who have never heard of your product. That is, this ad is focused on increasing brand awareness. Google Display Ads allows you to reach more than 90% of people on the internet, on more than 2 million websites. The thing that needs to be emphasized here is, even though this is a big number, it will not guarantee that you will get a conversion from the ad.
There are several different sizes for display ads. Therefore, it is recommended to conduct several separate experiments to see which ads get the most conversions for your brand. You can use two examples of digital advertising together to get insights about customers from various angles. To make your digital advertising more effective, try to distinguish your audience who have never heard of your services and products, with customers who know what they want from your service.
Google Shopping Ads
Google Shopping Ads are also included in the PPC category. This ad displays a product along with an image and appears on Google, equipped with product price information, and from the site where the product originated. Setting up this type of ad is quite easy. Start by uploading your product to Google’s merchant center. Then you can create a shopping campaign. This type of advertisement is great if you have 500 products or more. However, if you run a smaller business and sell a limited number of products, Google Shopping Ads may not be the right way. You don’t need to worry because this is just one example of digital advertising. There is still a large selection of examples of digital ads that you can try, DomaiNesians.
Social Media Advertising
In social media advertising, there are several types of digital advertising campaigns that you must run as an entrepreneur. You can run ads on LinkedIn, Pinterest, or YouTube. You can advertise on this platform to generate leads, drive sales, increase brand awareness, and reach out to everyone. All of these platforms are great, but this explanation will only discuss Facebook and Instagram.
Facebook and Instagram
Facebook is one of the oldest and most popular advertising platforms. You can create ads using Facebook’s Ads Manager and easily integrate the same ads into Instagram. Facebook is great if you want to increase brand visibility. You can also target certain demographics, locations, or even interests that your customers have. On Facebook, there are several types of ads that you can run, depending on your business goals. You can set ads specifically for things like prospect creation, conversion, or application installation.
Instagram ads are also integrated directly into the platform itself. There are some differences between ordinary posts and advertisements, such as buttons that can be clicked on the photo “learn more” or “shop now”, or photos with the text “Sponsored”. Most Instagram users are outside the United States, so if you want to advertise on a more global level, Instagram is the perfect platform. Instagram is also a mobile platform. This is where the Facebook platform is superior. Your ads can be displayed both on mobile and on the desktop version. Even so, you can use both of these platforms to advertise.
Don’t forget always to do market research to see where your potential customers spend their time and which social media platforms they prefer. Also, keep in mind that some people who use Facebook don’t use Instagram, and vice versa. Even though the two platforms are interrelated, it’s good if you use both platforms.
Remarketing / Retargeting Advertising
Ever wondered how the internet knows that you are interested in a particular product? Dresses that are sold in one online shop keep popping up on every web page and Instagram. Examples of digital advertising are called remarketing or retargeting. After the user shows interest in a product, you can collect the data to be used for future profit. Retargeting or remarketing can be done using email, social media, and SEM. Some customers think that email or social media posts that are retargeting them is a sign that they have to buy the product. This is why retargeting works and is efficient.
Don’t just retarget once. Send an email and make sure you run retargeting on social media. In this way, customers will not miss your ad. Retargeting ads on social media can take several forms. Dynamic ads that were previously seen by customers will encourage them to return to your site and shop. That may look like an ordinary ad, but users can see some of the products they want to buy. They can click on one of the products and are directed to your website.
Although most are part of social media advertising, video ads can be in their own category when talking about examples of digital advertising. Short attention spans are a big challenge for advertisers. And this is why video dominates digital advertising. Video allows people to absorb content efficiently and without much effort. Using video instead of text ads can be a strategy modifier for your business. You can use this option to get more engagement with your audience faster.
Creating video ads may seem difficult, but in the long run, it’s worth doing. Today, we live in instant gratification. If you can provide information to customers quickly, they will listen to whatever you say. Video ads on social media platforms are growing and may already dominate some of your news feeds. Companies like Buzzfeed and the New York Times use video in new and creative ways to attract the attention of their audience.