5 Advantages of Using Google Ads for Business Promotion

Google Ads is one of the superior products owned by Google and even becomes one of the main sources of income for the giant global company. Formerly called Google AdWords, this advertising service platform was launched in 2000. Initially, advertisers paid a monthly fee to use the service. Then Google would manage their advertising campaigns. But then Google developed a platform that is easier to use so advertisers can manage their own ads and campaigns.

For business people, both in large companies and the MSME scale, many benefits can be felt by conducting business promotions using Google Ads services. Here’s the benefit.

1. Specific Target Audience

Google Ads allows us to determine the target audience of advertisements very clearly and specifically. Especially in terms of demographics that encompass the location, age range, gender, and devices used to access the internet, as well as the audience’s interest that can be seen from their tendency to access content with certain topics.

2. Cost That Can Be Managed By Yourself

A wide range of businesses can use Google Ads services. Starting from large companies with high marketing cost budgets, to MSMEs that have minimal budgets. We can adjust the advertising budget on Google Ads with the number of funds that we provide to advertise. We can also set an average daily budget for the campaign that we run, and change the amount at any time flexibly.

3. Advertising results in accordance with the wishes

By using Google Ads, we can determine the conversion of campaign results that we want from the start. Some types of conversions made possible by the Google Ads service include activities on the website (purchases, newsletter signups, button clicks, etc.), phone calls, to offline conversions such as direct visits to the store. Google Ads also provides a feature to measure the results of these conversions.

4. Accurate Reports

In a marketing activity, especially a campaign or advertising, an accurate report is very important. This report can help us to see, organize, and analyze audience data that interact with our advertisements. Through this report, we can measure how effective our advertisements are and set the best strategy to maximize the performance of our next ad.

5. More Optimized Advertising with the Help of Tools

 

To help optimize the ads that will be installed, we can use tools in planning the ad content. There are various unique features in this tool, including the Competitor Ads feature to view competitors’ ads and find out the ad text that they run on Google Ads. This feature is useful for finding keyword inspiration and writing better ads than competitors.

In addition, there are also features of the Ads Generator that can produce hundreds of ad text in seconds, just by entering keywords. There is also a Keyword Planner feature to search for superior keywords that are appropriate for the business being run, to be used in the ad that will be installed.

Besides being free, another very interesting feature for PromoNavi Agency users is the reward of 5% of the money spent on Google Ads. This free tool from PromoNavi Agency is very helpful for Google Ads users, including advertising agencies and freelancers who manage advertisements for clients.

9 Ways to Utilize Free Advertising for Business Marketing

Small to medium-sized businesses (MSMEs) and other types of businesses usually operate with a limited marketing budget, so they do not have a portion to rent expensive advertisements. Many MSME marketers may become frustrated with the choice of paid advertising because their budget can often limit the number of potential customers; they can reach with paid advertising. So are there free business advertising options?

There are many free business advertising options online that allow businesses to grow more without having to worry about budget problems. The way you can use, such as increase visibility, drive sales, and increase conversions. By incorporating these ten tips into your digital marketing strategy, you can reduce costs and save more on a budget.

Post a Flyer or Poster on the Community Bulletin Board

Do you have a community center in the nearest area? If so, take advantage of the available bulletin boards. Post interesting posters and leaflets that enhance the existence of your business.

Typically, the campus community is often fairly active to hold various events, and this can be an easy target for free advertising. You have the opportunity to attract their attention. To do this, deliver highly relevant messages from businesses with the type of community targeted.

Support Local Communities

When trying to make a positive impact on the community, free advertising is the result that seems “natural.” Actively supporting events created by a local community will help raise the name of your business in that community area. And maybe you can generate direct sales from events created by the community. When people have a positive perception of your business, they will recommend your place of business to others – arguably, the Word-of-Mouth technique is applied here.

You can sponsor school events or Student Activity Units (UKM) on certain campuses. Volunteering for these communities is an important reason for increasing business value as well as free marketing or advertising.

Send Press Release to Local Newspapers

Does your business have interesting and newsworthy information? If so, don’t miss the opportunity to spread the information to a wide audience! Send your business press releases to local newspapers. Usually, local newspapers will offer free advertising space. Make your business famous before the eyes of more people outside the area that you can reach.

Start Blogging Regularly

Blogging about your business product information can attract people who did not know your business before. If you don’t have enough budget to hire the services of a Search Engine Optimization (SEO) regulator, you can start blogging yourself consistently and regularly. It is hoped that many people will get to know your business and benefit from the content that you create on the Blog.

When they get benefits and inspiration from the content that you create, they will give respect and trust to your business. Finally, this type of free advertising will pay off when they become regular customers of your business.

Join and Stay Active in Online Groups or Forums

Use certain social media forums and groups to benefit your business marketing. You don’t need to sell or constantly talk about business aggressively. Simply by participating in conversations that are relevant to your business activities can bring potential prospects to your business. One of them, LinkedIn, is the right place to implement this strategy.

Register a Business in Multiple Online Directories

You can register your business in popular online directories such as Google My Business, Yelp, Bing, Yellowpages, and Angie’s List. However, there are also many other local directories that you can try to register. This will sharpen the level of business competition and make it easy for your business advertising tips. And to produce the best results, you can register your business in a mixture of the two types of directories.

Write and Share Business Experiences

Actually, these tips are still related to point number four. The question is: What have you learned from your business’s internal data in the last quarter or years? Have you gained valuable insights into sales, marketing, finance, or human resources? If so, share experiences with these matters with a view to helping others. By doing this, you will gain the trust of your Blog readers and, of course, bring in new prospects.

Working with Influencers

Building relationships with influencers in your business area can open doors to free marketing tips. Your business can be displayed on their social media, invited to guest posts on their blogs, and so on. There are still influencers that you can work with at zero cost or just by giving merchandise of your business products to them. And of course opportunities like that will increase the popularity of your business.

Hold a Social Media Giveaway or Contest

Giveaway prizes or contests that you make on social media like Instagram or Twitter will generate excitement for business customers. You can even ask your followers to tag or tag others as a form of contest that you create. Those who take part in the contest will automatically apply Word-of-Mouth by sharing your business social media tags with their family or friends. This can be a great way to get free business promotions.

Here are ten free advertising tips that your business can use. If you are smart, you can take advantage of all possibilities considering that the internet is now a source of communication and an important and inexpensive source of information flow. And when you manage to save a budget by utilizing free advertising, you can use the remaining budget to rent Accounting Software for business financial management purposes.

5 Types of Online Advertising Used by Big Companies for Promotion

Media promotion is one important concept that is never missed in order to improve the level of sales of a product. Many ways you can do to promote products, and one of them is through advertising.

Advertising is the most effective promotional media at this time. Every company has its own budget to place advertisements in any media desired. Instead of advertising in print, now many companies are competing to put advertisements on television to the internet.

Seeing from its development, it is not wrong if we conclude that advertising on the internet has become the second alternative after television. Why is that? Because in fact, almost all of the population in the world cannot be separated from the internet. And even according to the survey, not a few people who choose to live without television compared to the internet. For this reason, many companies now also advertise on the internet.

Although classified as the same, in fact, advertising on the internet has a variety of types with their respective advantages. What are these types of ads? The following are some types of online advertising that are often used by large companies.

Types of Online Advertising

1. Direct Advertising

 

Direct Advertising is an advertisement that is usually placed on a blog or website. The types of advertisements are text, images, and banners, but some advertisers also want content ads in the form of articles and posted directly on the blog concerned. Advertisers usually entrust these direct advertising ads to blogs that have high traffic, where the blog always gets consistent visitors every day.

This type of ad indeed gets a lot of glances, especially if the products we promote are in accordance with the theme of the blog. For example, promoting soccer shirts on a blog that discusses soccer, it makes our promotions become focused, and certainly many visitors are interested.

2. Self-Service Advertising

Self-Service Advertising is a new type of advertising in which the material to ad placement is done alone and at will. This ad is indeed much liked by product marketers because the level of promotion is directed, and the costs also tend to be cheap. One of the providers of advertising services like this is the Google company, which is named Google AdWords, and also BlogAds.

Google AdWords is a self-service advertising based advertisement, and the advertisements offered can be in the form of text, images, and videos. In general, this type of ad will appear on relevant blogs in accordance with our ad content. For example, if you advertise shoes, the ad will appear automatically on a blog that discusses shoes.

These ads are usually also cheaper because advertisers will only pay for ads when there are consumers who click on their ads. This will also make users more efficient in managing existing advertising budgets.

3. Contextual Advertising

Contextual advertising is a type of online advertising that will automatically direct the right ads to the right consumers. These ads will usually be displayed automatically to visitors who are truly interested in the product or service being advertised. One of the providers of advertising services like this is Google Adsense. The way it works is almost the same as Google AdWords, where advertisers will pay advertising costs if someone clicks on the ad.

4. Twitter Advertising

The next type of advertising is Twitter Advertising, a short keyword-based ad. In general, this type of ad will be recommended to consumers who are reading or looking for content in accordance with the selected keywords.

In essence, this ad is offered to users based on keywords. For example, consumers are looking for or reading references about shoes, then ads that use the keyword shoes will appear. Magpie and Twitter are some of the services that provide this type of advertising.

5. Facebook ADS

Facebook ADS is one type of online advertising that is provided by large companies like Facebook. This ad will be shown to users based on age, region, hobbies, and so on. For example, the advertiser can arranges an ad will only be shown to young people aged 18 years, residing in New York, and have a hobby of reading books. So the ad is only shown to people who have specifications like that.

In essence, advertisers must be able to regulate their age, region, hobbies, etc. to estimate and increase sales of your product.

Reasons You Should Switch to Online Advertising

Increasingly developed technology has an impact on the business world. Like it or not, business activists must also follow the development of technology. There are various kinds of technology that can be used to grow your business, namely in terms of advertising. If some time ago, advertisements were displayed through print media or media such as TV and radio, now advertisements are starting to appear on the internet. Online advertising is considered capable of gaining more effective attention. What are the reasons you should switch to online advertising? Come, see the review below. The internet offers various advantages compared to other media. With the internet, you can offer products online. You can also open an online store besides opening a shop in the real world too.

Online advertising is the right solution for companies to offer their products. Online advertising is considered more efficient in capturing potential customers. If you are still undecided, please see some reasons you should switch to online advertising.

Broad reach

The reach of the internet is very broad compared to other media. You can connect with the whole world. With online advertising, the market reach can be wider than conventional advertising.

Easy to disseminate

The internet is very easy to spread various things. Therefore, it must be utilized as well as possible to disseminate your business. By using online advertising, your business easily spreads to various places quickly.

Small Cost

The principle of marketing is a low-cost, high impact. This principle means issuing the lowest possible capital and creating maximum results. With the implementation of online advertising, this principle will be easy to live.

Indeed, not all advertisements on online sites are cheap, but as long as you can find loopholes, of course, you will get online advertisements at affordable prices even for free. Online advertising is clearly more affordable than conventional advertising.

Market Segmentation can be Determined

The internet world, especially social media, can help you to determine market segmentation. This segmentation is determined based on several things, such as interests, age, gender and occupation, and location of residence.

With this grouping, you can design ads more precisely and efficiently. You can also determine which parts will be targeted by the market. The reason you have to switch to online advertising is clear segments.

Unlimited time

The internet comes with unlimited access. You can reach new customers even though they are already resting. Your ad is easily known 24 hours a day. This system does not require you to be connected to the internet all the time. Even if you are offline, consumers can find out about the products you offer.

Internet Usage Rates

With the high number of internet users, isn’t your prospect number even higher? Of course, you need to create interesting advertisements so that internet users are willing to view and simultaneously distribute your ads voluntarily.

Have you started to be interested in designing online advertising for business progress? Please look for as many online ad references as possible. Use the right strategy so that your ad can expand to various circles and attract as many consumers as possible. Have a try! May your business grow rapidly.