5 Effective Promotion Techniques for Millennials

Millennial there, millennial here. Almost all brands and companies target millennials as one of their customers.

Millennials become a dominant group in the digital age. They are brave to take risks, are very technology savvy, and are not easy to believe the crumbs of advertisements from brands and companies. They really believe in influencers, content creators, and social media as a benchmark in their various decision making. To sell products or services to them have their own tips and tricks.

Here are 5 Effective Promotion Techniques for Millennials:

1. Sell Your Products / Services Online

Online Shopping

Millennials love shopping online. Various surveys mention preference and a high level of trust in online transactions. Therefore, the first step taken to sell to millennials is to make your products and services online. The same thing happened in micro transaction for gaming, especially if you want to play online poker. All you need to do is just visit https://yukpokeronline.net and purchase some chips to bet on the poker game. Actually it is a very good platform with excellent services, very suitable for millennial users.

Other product like gadgets, clothes, and cosmetics become quite popular products for millennials. Because millennial characteristics are very concerned about the appearance

2. Impressive Shopping Experience

Easy and fast are things that must be kept in mind when selling goods and services to millennials. They are accustomed to the digital era, where distraction is one thing that they often experience. When they visit your website or Instagram, there is a very big possibility they are also opening the browser tab with the website and Instagram from your competitors. When you sell a similar product, then most likely, millennials will choose the website or Instagram with the fastest response, the easiest method of payment, and goods/services with positive reviews from their influencers.

3. Maximize Social Media

Millennial is very “dependent” on social media. Selling or promoting through this channel will be very good for your product/service. In general, there are several ways to promote through social media that are suitable for millennials:

Testimonials from Customers

As mentioned earlier, millennials trust recommendations. They tend to ask the people closest to them first or see the testimonies of others on social media. The comments and review columns provided in every marketplace stall like Open Stalls and Tokopedia are also often used as references.

Influencer

In addition to the closest people and user testimonials, they also tend to trust the recommendations of influencers they follow on social media such as Instagram and YouTube. As a seller, then you can try to work with them to promote your product/service. Don’t forget to make sure the influencer you choose it is suitable for millennial and also matches the product/service you offer

4. Maximize the Content You Have

Surely the jargon “content is the king” is quite familiar with your ears. The digital age requires every brand of every company to always develop the content they have. Remember, millennials rarely buy directly. They will research first, one of them through your company/brand website. They are looking for products that fit their needs, are you really the problem solver they are looking for and the best offer you have for them. In addition, your social media will also be the target of their research to make decisions. Supported by testimonials from old customers and influencers they trust.

5. Loyalty Program

Loyalty-Program

This is one of the things that millennials researched before buying. The loyalty program not only makes them buy but also increases their probability of buying again. You can design a system like a reward point where every buyer will get points that can later be exchanged by prizes or vouchers. Amazon, Apple, and Steam are some examples of companies that implement this system.

Conclusion

Millennial is a unique consumer group. They tend not to trust advertisements and are critical of the promotional material they get. Promote through the media they like. Social media is one of the media that they like, as well as testimonials from influencers they follow. There is enough research on millennials that can be found in Slide Share, Linked In, or other sources. Learn in more detail about how their nature and preferences so that your promotions hit them

6 Steps to Create a Sales Promotion Program

Sales Promotion Program is a promotional activity carried out by providing various short-term incentives to encourage the desire to try or buy a product or service. This Sales Promotion is one part of the Promotion Mix.

Sales promotions are usually done to attract potential customers to want to buy or feel the product right away. Various methods are used, such as by giving large discounts, direct gift-giving, shopping coupons, and even product samples that can be given free of charge.

Creating a Sales Promotion program must be carefully considered and carried out by marketers from the beginning so that everything that has been planned can run smoothly and effectively.

1. Determine the amount of incentive

Determining the number of incentives is very important when conducting a sales promotion program because this will greatly affect the sales response. The higher the incentives provided will usually increase the interest of potential consumers to buy the products offered. But the higher the incentives provided, of course, the costs incurred by the company are also greater. For example, giving a 75% discount would certainly be more interesting than just giving a 10% discount.

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2. Determine the conditions of participation

Determining conditions for participation is usually done in order to target more specific market segments or limit the number of participants who can enjoy sales promotion incentives. In this way, incentives are usually only offered to those who fulfill certain conditions. For example, Buy 2 Disc10% Buy 3 Disc30%, Free 5$ for every Purchase, 50% Discount for Students by showing a valid student card, and others.

3. Determine the duration of the promotion

Determining the duration of the promotion is also important to do; this is related to the opportunity for consumers to be able to enjoy incentives from the promotional program that is run. If the duration of the sales promotion is too short, usually only a few consumers can take advantage. If the sales promotion is carried out too long, it will lose its appeal to persuade consumers.

4. Determine distribution facilities for promotion

There are many distribution facilities that can be used to provide incentives for sales promotion programs. It can be through coupons distributed through packaging, incentives can also be included in the package (for example buying washing soap in which there is a glass), or consumers must come directly to the store to be able to enjoy incentives, even there are incentives that must be sent by post. Every method and means used will usually affect the wide distribution of promotional distributions.

5. Determine the right time

Determining the right time to do the promotion is also important; this is related to the ongoing momentum in the community. The right time for the promo usually also depends on the product, for example, giving Lebaran day discounts and Christmas for clothing and food sales. In determining the right time, usually, marketers have made a promotional calendar that is made as a reference in conducting promotions every year.

6. Determine the total sales promotion budget

Determine the amount of the budget for the promotion carried out in order to know with certainty the various costs that must be incurred in the sales promotion program. Determining the amount of these costs can be determined based on various things such as the number of incentives, duration of time, means of promotion, distribution reach, and other unexpected factors. With proper budget planning, it is expected that promotional activities can run effectively and are comparable with all costs incurred.