Actually, you do not have to spend a lot of money to get the most out of advertising on Google Adwords. You just need to make sure the budget you provide (even if the amount is limited) is not used in vain.
Then, what needs to be done so that the budget can be profitable? Here are 10 Tips for running a successful Adwords campaign.
1. Clear objectives
The most important thing in running marketing with a search engine (SEM) is to have a clear goal. Therefore, every marketer needs to know what actions you want your target market to take. Does it fill in the form? Making purchases? Provide contact information? Knowing this will clarify the purpose of your advertising campaign.
2. Write an ad for your target customers
When writing Adwords ads, keep your ideal customer in mind. Why? Because by focusing your mind on these customers, you will create an ad that your customer wants to click. Convince them to be interested in the products offered, which will lead them to take the action you really want.
3. Don’t mislead customers
The contents of your ad must match what is on the landing page. Targeted keywords should be used in the content on the landing page and also in the text in the ad. Make sure each ad group is relevant to the promoted landing page. This point is often used by online casino practitioner, they mislead customers with different keyword to gain profit. Make sure to always play in trusted agent tembak ikan online uang asli, remember that not every site is always trusted.
4. Use negative keywords
Negative keywords are keywords that prevent your ad from being triggered by other keywords that have nothing to do with what is advertised. These keywords help to direct your ads so they can appear on relevant search pages. The result is the arrival of higher quality traffic and leads on your landing page.
5. Target your ad
To reach the right target customers, you must create a strong targeting strategy. Use all types of relevant keywords to target your audience, starting from the exact match keywords, phrase match, and also broad match. Don’t also forget to use geo-targeting so that you can reach your customers in certain areas (for example, your business operations area). In addition, you can also target your ads based on the type of your website. Make the most of your options so that your ads can attract the attention of your target.
6. Don’t ignore mobile users
At present, the use of mobile can not be separated from today’s lifestyle. So, you should not forget to choose mobile-preferred ads when creating your ad. That way, your ad will appear more friendly to mobile users. The benefits? A positive user experience that results in a high conversion rate.
7. Don’t forget tests, tests, and tests
Okay, you already know the purpose of your Adwords campaign, don’t stop there. You need to test with several variations so that the results you get can be more leverage. Make several variations from keywords, copywriting, to the design of the landing page and email used. Monitor which performance is the best, then use these ads for your campaign.
8. Track the results of the conversion
The ability to see which keywords can trigger sales or leads is very useful when you set bids and optimize your AdWords account in order to increase ROI. Therefore, tracking conversions is a critical thing to do. Without proper tracking, you will not be able to investigate and promote keywords, ads, or themes that bring success. In addition, conversion tracking enables continuous optimization based on data that is immediately able to show an understanding of the results of the business that has been issued.
9. Monitor and modify campaigns
Yes, in reality, this will indeed be very troublesome, especially if you are managing your account yourself. However, by diligently monitoring and modifying regularly, you will be able to reduce the costs spent by eliminating ineffective keywords. What can you do for your account? You can stop keywords and ads that have a low CTR. You can also decrease your bid keywords if a campaign is run so that it can bring in more clicks. Or change the words used for ads whose performance is less satisfactory.
10. Take advantage of the Remarketing feature
The Remarketing feature provided by Google is a great tool that not many people know. Yet as long as you configure and track data from your site visitors, you can identify targets that can be converted and make the best use of your advertising money.