What Are Network Ads and How they Work?
Available for almost two decades, various types of ad network let advertisers purchase digital ads from publishers’ web resources and applications. Every ad network links both sides to enable a beneficiary partnership and profits.
The ad is actually a code that is brought to publishers’ resources via best ad networks featuring high level of performance that can be tracked with the help of a pixel. The ads are usually located on the pages with the highest level of users’ engagement as well as conversion. The main mission of any mobile ad network is to provide maximum targeting, tracking, analysis and analytics of every launched ad campaign making it as efficient as possible.
With so many types of top advertising networks, advertisers can choose the type of cooperation. Some prefer opting for networks equal to AdSense where advertisers have a chance to change and modify their ad campaigns according to their needs and preferences. Others prefer top ad networks that enable representation of a particular advertiser or company negotiating all points of future partnership in advance. Those points usually include targeted audience, users’ impression rate, CPM models and more.
Best Targeting Types to Opt For
As a rule, top mobile ad networks tend to divide their websites in accordance with their field and category. For example, if you need to cover the audience interested in travelling or keeping fit, you can opt for specific channels provided by some top ad networks letting your reach the targeted audience. You can choose from specialized networks introducing localized audience as well as opt for open ads that cover practically all possible topics and fields represented by publisher’s websites and applications. Advertisers are free to sort their audience out in accordance with users’ location, types of devices OS versions and other aspects they need.
How Do Ad Networks Differ From Each Other?
Actually all ad networks are the same. At least, they operate on the same basis with only some sight differences. The only difference is the types and models of ad campaigns as well as type and quality of publishers linked to advertisers. Some are rather picky when adding new publisher while other networks provide simple registration conditions without any additional requirements.
It is a common thing for some most recognizable platforms to perform a strict and limited access to its publishers and advertisers databases. Premium inventory is of high priority for such resources. Opting for such network means following strict rules as well as premium pricing in addition to high-quality traffic channels. Another type of networks includes ad exchanges in addition to intermediaries that use other sources of syndicating ads.
Available Types of Ad Inventory
Ad networks appeared almost 20 years ago. They have launched the ear of desktop banners. However, most of them never stopped developing introducing new types of inventory that now include also digital content, video and mobile apps. Advertisers can now choose from a vast selection of ad units that range from traditional IAB to video advertising, in-images and in-text ads and more.
Pricing options may also vary from one network to another. The range of models is rather huge today including such award-winning options like:
- AdSense-like fixed-rate networks and more.
No matter what you choose, always stay aware of all conditions, pricing policy and quality of publisher as well as ad inventory. Making profit using networks is rather easy. Most of them keep on developing offering new tools and features for monetization.