5 Advantages of Using Google Ads for Business Promotion

Google Ads is one of the superior products owned by Google and even becomes one of the main sources of income for the giant global company. Formerly called Google AdWords, this advertising service platform was launched in 2000. Initially, advertisers paid a monthly fee to use the service. Then Google would manage their advertising campaigns. But then Google developed a platform that is easier to use so advertisers can manage their own ads and campaigns.

For business people, both in large companies and the MSME scale, many benefits can be felt by conducting business promotions using Google Ads services. Here’s the benefit.

1. Specific Target Audience

Google Ads allows us to determine the target audience of advertisements very clearly and specifically. Especially in terms of demographics that encompass the location, age range, gender, and devices used to access the internet, as well as the audience’s interest that can be seen from their tendency to access content with certain topics.

2. Cost That Can Be Managed By Yourself

A wide range of businesses can use Google Ads services. Starting from large companies with high marketing cost budgets, to MSMEs that have minimal budgets. We can adjust the advertising budget on Google Ads with the number of funds that we provide to advertise. We can also set an average daily budget for the campaign that we run, and change the amount at any time flexibly.

3. Advertising results in accordance with the wishes

By using Google Ads, we can determine the conversion of campaign results that we want from the start. Some types of conversions made possible by the Google Ads service include activities on the website (purchases, newsletter signups, button clicks, etc.), phone calls, to offline conversions such as direct visits to the store. Google Ads also provides a feature to measure the results of these conversions.

4. Accurate Reports

In a marketing activity, especially a campaign or advertising, an accurate report is very important. This report can help us to see, organize, and analyze audience data that interact with our advertisements. Through this report, we can measure how effective our advertisements are and set the best strategy to maximize the performance of our next ad.

5. More Optimized Advertising with the Help of Tools

 

To help optimize the ads that will be installed, we can use tools in planning the ad content. There are various unique features in this tool, including the Competitor Ads feature to view competitors’ ads and find out the ad text that they run on Google Ads. This feature is useful for finding keyword inspiration and writing better ads than competitors.

In addition, there are also features of the Ads Generator that can produce hundreds of ad text in seconds, just by entering keywords. There is also a Keyword Planner feature to search for superior keywords that are appropriate for the business being run, to be used in the ad that will be installed.

Besides being free, another very interesting feature for PromoNavi Agency users is the reward of 5% of the money spent on Google Ads. This free tool from PromoNavi Agency is very helpful for Google Ads users, including advertising agencies and freelancers who manage advertisements for clients.

5 Types of Online Advertising Used by Big Companies for Promotion

Media promotion is one important concept that is never missed in order to improve the level of sales of a product. Many ways you can do to promote products, and one of them is through advertising.

Advertising is the most effective promotional media at this time. Every company has its own budget to place advertisements in any media desired. Instead of advertising in print, now many companies are competing to put advertisements on television to the internet.

Seeing from its development, it is not wrong if we conclude that advertising on the internet has become the second alternative after television. Why is that? Because in fact, almost all of the population in the world cannot be separated from the internet. And even according to the survey, not a few people who choose to live without television compared to the internet. For this reason, many companies now also advertise on the internet.

Although classified as the same, in fact, advertising on the internet has a variety of types with their respective advantages. What are these types of ads? The following are some types of online advertising that are often used by large companies.

Types of Online Advertising

1. Direct Advertising

 

Direct Advertising is an advertisement that is usually placed on a blog or website. The types of advertisements are text, images, and banners, but some advertisers also want content ads in the form of articles and posted directly on the blog concerned. Advertisers usually entrust these direct advertising ads to blogs that have high traffic, where the blog always gets consistent visitors every day.

This type of ad indeed gets a lot of glances, especially if the products we promote are in accordance with the theme of the blog. For example, promoting soccer shirts on a blog that discusses soccer, it makes our promotions become focused, and certainly many visitors are interested.

2. Self-Service Advertising

Self-Service Advertising is a new type of advertising in which the material to ad placement is done alone and at will. This ad is indeed much liked by product marketers because the level of promotion is directed, and the costs also tend to be cheap. One of the providers of advertising services like this is the Google company, which is named Google AdWords, and also BlogAds.

Google AdWords is a self-service advertising based advertisement, and the advertisements offered can be in the form of text, images, and videos. In general, this type of ad will appear on relevant blogs in accordance with our ad content. For example, if you advertise shoes, the ad will appear automatically on a blog that discusses shoes.

These ads are usually also cheaper because advertisers will only pay for ads when there are consumers who click on their ads. This will also make users more efficient in managing existing advertising budgets.

3. Contextual Advertising

Contextual advertising is a type of online advertising that will automatically direct the right ads to the right consumers. These ads will usually be displayed automatically to visitors who are truly interested in the product or service being advertised. One of the providers of advertising services like this is Google Adsense. The way it works is almost the same as Google AdWords, where advertisers will pay advertising costs if someone clicks on the ad.

4. Twitter Advertising

The next type of advertising is Twitter Advertising, a short keyword-based ad. In general, this type of ad will be recommended to consumers who are reading or looking for content in accordance with the selected keywords.

In essence, this ad is offered to users based on keywords. For example, consumers are looking for or reading references about shoes, then ads that use the keyword shoes will appear. Magpie and Twitter are some of the services that provide this type of advertising.

5. Facebook ADS

Facebook ADS is one type of online advertising that is provided by large companies like Facebook. This ad will be shown to users based on age, region, hobbies, and so on. For example, the advertiser can arranges an ad will only be shown to young people aged 18 years, residing in New York, and have a hobby of reading books. So the ad is only shown to people who have specifications like that.

In essence, advertisers must be able to regulate their age, region, hobbies, etc. to estimate and increase sales of your product.