Online Ads are advertisements that are promoted through the Internet network. In contrast, online shops are a place to shop for buying and selling, which contains advertisements that offer products and services — website one of the places that used as an online store.
Here are five types of online advertising:
Where advertisers and media owners have direct contact and sign contracts to display advertisements or other promotional initiatives.
The media that often makes Direct Adv type ads are on blogs. To advertise is not arbitrary, not all who have a blog only a blog that provides advertising services with terafik rank high enough, meaning that the blog can be trusted by advertising service providers and quite popular or often seen by many visitors.
This type of Direct Adv ad format is usually text ads and image/banner ads.
As for the contract between the advertiser and the media owner, the person who will place the ads just has to agree according to the rules set by the media owner (blog).
The advantage of this type of direct advertorial ad is quite practical just by displaying ads as we want or can adjust to the target consumer to be more effective such as placing ads selling football shirts on football lovers’ sites/blogs and if we put ads on the website or blog provider advertising services with high traffic or always a lot of visitors, the chances are that our ads also have a lot of visitors who see it.
While the drawback is in the size of the image/banner ad that will be displayed in accordance with the price contract, if our banner size is small than someone else’s banner ad, it is possible that our banner ad does not glance, to display a large size banner ad also requires a large enough cost.
The new advertising approach in which the advertising material, ad placement, display, and text are done by the advertiser themselves through a process method that is done alone on the Online. Example: Blogads and Google AdWords
Usually, this type of advertisement can be seen on various ad service provider sites. One of the biggest sites like the search engine site is Google and has an ad service program, Google AdWords. Advertising services offered can be in the form of text, images, or videos. In general, this type of ad can be seen when we type a sentence on Google’s search engine. It can immediately appear in the right-hand line of keywords according to the keywords we typed earlier.
In order to advertise, we can more freely adjust as desired both the contents of the content and the layout position. Paying for ads only when there are consumers who click on our ads, other things like ads running on television must pay per second even though everyone does not necessarily see it.
In the constraints of the ad maker, special expertise is needed according to the ad provider site program because it is to use our advertising facilities as the owner of the ad that manages it and also requires creativity in content and placement in order to attract the attention of consumers. This type of advertisement is less effective because it does not target consumers specifically, so it takes the exact typing sentence as a keyword on the Google search engine because, in general, there will appear many other competitors who also offer the same ad.
An ad network that connects and mediates between advertisers and website owners. Ad networks like this usually target campaigns that do not have a specific target audience, but target as many people as possible who see ads at the lowest possible cost. Example: ValueClickMedia and Tribal Fusion.
The advantage of placing ads that come from ad networks or online ad networks is that you can focus on writing quality articles without having to bother looking for people who want to advertise on your blog. If your blog traffic is still low, of course, no one wants to place ads on your blog. By joining the ad network, you have the opportunity to earn money from advertising. But of course, you still need to have high blog traffic so that your ad revenue is getting higher.
Placing advertisements from ad networks or ad networks certainly also has drawbacks, namely ad networks have regulations on advertising that you must follow. This, of course, reduces your freedom in advertising. You also cannot determine what advertisements you want to display on your blog or website.
Ads targeted at content. Ads are not displayed randomly but have been chosen by the system automatically according to the content relevant to the ad. Example: Google AdSense and Yahoo Publisher Network.
This type of ad is only displayed to visitors who are really interested in the product or service being advertised, so the results of your promotion are more targeted according to the desired target.
Take an example if you are some online gambling addicts. and you often search for a new game on google or other search engines, ads about online gambling games will come to you whether you like it or not. If you love to play slot games, like tembak ikan from joker123, you will end up seeing ads about situs tembak ikan online uang asli while surfing the internet.
This means that our ads will be responded by only interested visitors so that the placement of ads must also be published strategically as on websites with high enough traffic rank. The payment system is when a visitor clicks on our ad.
The advantages possessed by this ad is the position of the ad is automatically selected by the right system according to the product being promoted, so that internet users or consumers who will join will see more of the ad. Advertising payments are cheap because they are taken into account per click from the visitors.
Because it is chosen automatically by the system, the consumer market cannot be determined by the advertiser. In this form, the ad is not displayed randomly but has been chosen by the system automatically according to the content relevant to the ad.
Ads that function as tweets from advertisers, namely short keyword-based ads, which are distributed to users who read content that matches the selected keywords. Example: Magpie and Twittadin
This type of advertisement serves as a tweet from the advertiser, which is a keyword-based ad that is short as a link to be clicked and visited on a suggested site, and also as a series of promotional sentences only important parts such as product names, product samples in the form of images, prices, store addresses and contact numbers that can be contacted directly to the owner of the ad.
The advantage of this advertisement allows products/services that are promoted or advertised to be visited by many consumers who will join, seeing the number of Twitter users, so it is very convincing of many users and more potential customers.
In short, this ad, many people do not know because the ads that appear are small so that few people know. Within minutes our ad tweets will shift down so that they will not be seen because many new tweets appear. The disadvantages of this type of advertisement are also limited by the characters and letters in their writing because Twitter limits 140 characters, so it requires short sentences that are unique and are considered the most important.