Advertising on mobile games is something that more and more businesses are looking into. This is due to the ever-increasing usage of mobile devices, apps, and game apps. However, before you jump into mobile game advertising, you need to know the different formats you can use as well as how you should be using them.
Dynamic Versus Static
When it comes to any online advertising, you need to choose between dynamic adverts and static adverts. Static adverts are similar to product placements and will not be updated in real time. Dynamic adverts are the banners and billboards which you see throughout the game.
Dynamic adverts are easier to update, are more often seen by the users and are popular with game creators. These are the types of adverts that you will generally be working with when you advertise on a mobile game. If you sign up to a mobile advert program, these are the advert spaces that you are going to be getting.
Static adverts are not actually very common because they have to be incorporated into the game. Static adverts are used to mimic real-life advertising and will often be contextually placed within the game. This does not have the same impact as the dynamic adverts and you need to consider this.
If you have a larger advertising budget, you can look at interstitial adverts. These are the video type adverts that appear in games and work best on games that are broken down into different levels. These adverts offer players a natural break from the game and they are often viewed as less intrusive than other types of adverts. This is due to the fact that they take advantage of the natural pause in the game and will not actually interrupt the overall gameplay.
These adverts are ideal for advertisers as they offer a full-screen experience which can be more visually compelling and rich. They also generate high impressions, high conversions, and a good memorization rate. All of this is important if you want people to take notice of what you are advertising.
The primary issue with these adverts is that they require a lot more design work. The adverts have to be engaging and make the viewer want the item or the app being shown.
One of the most common advert formats in game apps is the native banner. This is due to the fact that they are an unobtrusive advert options in most cases. They are also similar to the banner ads that everyone is used to seeing online. This familiarity makes them easier for people to digest and understand. The banners will generally be placed in a way that they do not interrupt the game experience, but also provide you with the exposure that you want.
These adverts are generally placed in the corners of the screen and need to be a set size. Transparent overlays should also be considered to ensure that you are not affecting the gameplay. If your advert hinders to person’s ability to play their game, it is going to negatively impact their view of your business or brand.
Adverts As A Reward
One of the ways that game developers are using to make adverts less intrusive is to use them as a reward system. The player will view an advert and get something in return that can be used in the game. Most of these adverts will be interstitial-type adverts where the ad runs for a set amount of time.
This type of advert has a very high view rate, but it can be costly for the game developer as they are giving away freebies. This needs to be considered if you are going to be looking for this kind of advert. The primary issue that people find with this kind of advert is that there is no way to know if the viewer is retaining anything from the advert. As they are viewing it to get a freebie in the game, they will generally not be interested in the actual content.
Before you look at creating adverts for mobile games, you need to know about the common ad formats. Each format will use a different type of advert and will have different view rates that you need to know about.